OrVance LLC, a developer of proprietary oral health products, announced an exclusive licensing agreement with DOC Brands. DOC Brands is an emerging consumer oral care company manufacturing and selling products marketed under the Dentemp® brand. Under the terms of the agreement between the two companies, DOC Brands will manage all operations, marketing, sales, and distribution of the OrVance products while sharing in the costs, expected synergies and profits generated by the partnership.
The partnership also named David Fox to lead the venture. David is a highly experienced Oral Care CPG executive with nearly 20 years of proven success, including as President/CEO of DenTek Oral Care and General Manager/Vice President of Global Oral Care at Church & Dwight.
According to Ron Schutt, OrVance’s CEO, “We are very excited to enter this partnership with DOC Brands not only for their strong retail distribution and brand recognition, but also because of their passion to grow the consumer oral health segment by bringing real innovation and value to the consumer. OrVance’s current and future products deliver meaningful innovation that advances oral health so we are confident this venture with DOC Brands is well poised for success.” Schutt continued, “We are also very fortunate to have such a high caliber oral care CPG executive like David Fox, and the extended DOC Brands team, to champion the growth of our OrVance products.”
David Fox, Commercial Lead of the partnership and Senior Advisor to DOC Brands stated, “This partnership with OrVance really strengthens DOC Brands’ oral care product line and our ability to continue to bring retailers and consumers meaningful advancements in consumer oral health. I’m very impressed by how OrVance has consistently developed proprietary innovation through its consumer research, science, intellectual property, and the engagement of the Dental and Orthodontic professions.”
About OrVance
OrVance LLC is a developer of proprietary oral health products and is based in Grand Rapids, Michigan. It is over 90% owned by orthodontists, dentists and its managing partners.
About DOC Brands
DOC Brands Inc. is a well-established and emerging OTC supplier of consumer dental products, particularly with its leading brand Dentemp®, in the temporary tooth repair, denture and dental guard segments.